ABOUT PROJECTS

Project created as a school assignment for Typographisme: Associations at l’École de Design of the University of Québec in Montréal in 2020, under the guidance of Louis-Pierre Chouinard.

In collaboration with Daphnée Bourassa.

The PHI Centre in Montréal has organized a series of exhibitions for it’s 2020-2021 season that celebrates the work of foreign designers. The mandate was to create a unique microsite with a graphic identity that would represent the invited designer well. The goal was to give a preview of the exhibition that reveals just enough, while also creating a monthly appointment to build the loyalty of the Montreal design community.

Assigned to Latvian designer Tamara Orjola, we wanted to highlight her interest in environmental issues, particularly with her biggest project called Forest Wool ↗, which uses pine needles to create carpets and stools., un projet qui utilise les aiguilles de pin pour créer des tapis et des tabourets.

We carefully selected a color palette that was inspired by her work, while also using a typeface that reminds us of the fluidity of nature.

Pines are the main source of structural timber in the world. Each year, 600 million pines are felled in Europe alone, but the tree is not limited to wood: pine needles represent 20 to 30% of its mass. Transforming pine needles, waste from the wood industry, into fibers that are used for the production of textiles, strong composite materials, furniture and paper, extracting essential oil and dye in the process. Tamara Orjola's research of resources and materials resulted in an elegant series of stools and rugs made only from pine needles.

For the exposition's visual identity, we opted for a color palette inspired by Orjola's creations, along with a typography that echoes the organic flow of nature. The visual components provide a glimpse into the exhibition, without explicitly divulging all the intricate details.

The microsite offers a comprehensive journey from beginning to end, aiming to convey a three-part narrative to users. Initially, we present the designer, followed by the ticket purchase, and ultimately, the journey to the destination or the opportunity to ask questions.